RBC Royal Bank Takes Home “Best of Show”
From Gramercy Institute’s Financial Content Marketing Awards
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RBC Royal Bank, Bank of America Merrill Lynch & Barclays Each Win “Best of Category” Awards.
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42 Content Marketing Awards Presented to Financial’s Leading Brands
On Thursday, September 27, 2018. The Gramercy Institute awarded 42 “Gramercy Financial Content Marketing Awards” to the world’s leading financial brands (and partners) across a variety of categories for excellence in content marketing in the financial services category. Over 130 financial services marketing professionals met at the Down Town Association, a landmark venue in New York City’s Wall Street area.
In addition, three financial brands; RBC Royal Bank (“Kidsplanations”), Bank of America Merrill Lynch (“Future Mobility”), and Barclays (“Client Case Studies”) each received “Best of Category” awards for their entries within the “Single-Country,” “Multi-Country” and “Best Execution” categories, respectively.
The biggest winner of the day was Toronto-based RBC Royal Bank. This team of marketers flew back to Toronto with Gramercy Institute’s “Best of Show” award for its “Kidsplanations” entry. Out of all briefs entered, this entry received the highest score average from Gramercy Institute’s panel of judges.
“Content marketing has existed since the first written word,” explains Bill Wreaks, CEO of Gramercy Institute. “But today, this form of marketing is emerging as one of the most prevalent, practical and authentic means for financial brands to express their value while building meaningful relationships with key audiences.”
It should be noted that these “Best of” awards are truly acknowledging the “Best of the Best” as they achieved the highest point totals of all award winners, as determined by Gramercy Institute’s panel of judges. This year, judges included:
Diana Awed, Retirement Plan Services, VP, Head of Marketing & CX, T. Rowe Price, Terry Badger, Director, Investment Content, USAA Asset Management, Bonnie Cruice, Senior Creative Advertising Strategist, Vanguard, Aniko DeLaney, Global Head of Corporate Marketing, Managing Director, BNY Mellon, Mark DiMassimo, Chief, DiMassimo Goldstein, Hector Duarte, VP, Marketing, PineBridge Investments, Jason Farago, Marketing-Insurance Asset Management, DWS, Andrew Goldman, Senior Director, B2B Content Marketing, TIAA, Elizabeth Hare, President, Private Banking, Center for Women & Wealth, Brown Brothers Harriman & Co., Chris Hill, Global Head of Content, Aberdeen Standard Investments, Susan Hilt-Lagos, Head, Content Marketing, Editorial & Cross Strategies, Wealth & Inv. Mgmnt, Wells Fargo, Adam Laird, Head of ETF Strategy, Northern Europe, Lyxor ETF, Amy W. Leith, SVP, Head of Global Markets Marketing, Bank of America Merrill Lynch, Jennifer Lindauer, SVP, Director, US Advertising & Marketing, Global Consumer Marketing, Citi, Donna Macfarland, Accelerate Strategies, David Master, Co-Head, Global Marketing-US, Janus Henderson Investors, Bob Mirales, SVP, Content Marketing, Bank of America, Ed Nini, SVP, Head of ETF Investment Marketing, OppenheimerFunds, Beth Oporto, Managing Director, New York Stock Exchange, Ralph Piscitelli, Financial Communications Expert, Mitch Rose, Editor-in-Chief, The Content Studio, Capital One Commercial Banking, Lou Rubin, President, OutGrowth Marketing, Amy Sitnick, Vice President, Content Marketing, Investments, PNC, Rich Smith, Founder, Marketantics, Adam Snyder, Vice President, Corporate Communications, MUFG, Beth Taylor, Director, Marketing, Putnam Investments, Anthony Vitalone, Head of Global Digital Marketing, VanEck, Cindy Volker, Sr. Director, Product & Mktg Comms, Broadridge Financial.
On behalf of this year’s Gramercy Strategy Judges (see roster below), The Gramercy Institute is proud to announce the winners of the 2018 Gramercy Institute Financial Marketing Strategy Awards.
SINGLE COUNTRY AWARDS
Asset Management (BB)
Guggenheim Investments
Partner: Seismic
Velocity Acceleration
Asset Management (BC)
Janus Henderson Investors
Global Dividend Index
Asset Management (BI)
FS Investments
Own or Loan
Brokerage (BC)
TD Ameritrade
Partner: Markit Digital
Dynamic Video
Brokerage (BB)
TradeStation
Partner: DiMassimo Goldstein
Fresh Look Experiential
Commercial Lending
Capital One Commercial Bank
MIT
Consumer Lending (Mortgage, Home Equity, Auto)
Mr. Cooper
Mr. Cooper Blog
Credit Card & Payment Systems
Citi
Partner: NewsCred
Life and Money
Currency Exchange
Bank of America Merrill Lynch
Partner: SmartBrief, Inc.
Insurance (Life & Annuities)
Brighthouse Financial
Partner: MODCo, InvestingChannel
Viewmaster
Insurance (P&C)
AIG
Partner: MERGE Boston
Journey Travel
Miscellaneous Financial Products & Services (BB)
Wells Fargo & Company
Tech Vertical
Miscellaneous Financial Products & Services (BC)
RBC Royal Bank
Kidsplanations
Miscellaneous Financial Products & Services (BI)
Northern Trust - FlexShares
Advisor Wellness
Personal Investing
T. Rowe Price
Insights
Retirement Services (BB)
Global Atlantic Financial Group
Partner: dianomi
Downturn Defense
Retirement Services (BC)
Brighthouse Financial
Partner: MODCo Media
The Brightout
Retirement Services (BI)
Invesco
Partner: Deardorff
Defining Times
Wealth Management (BB)
BNY Mellon's Pershing
Senior Clients
Wealth Management (BC)
Charles Schwab
Partner: UM San Francisco
Charles Schwab & The New Yorker
Wealth Management (BI)
Morgan Stanley
Tech Expo
MULTI-COUNTRY AWARDS
Asset Management (BB)
Newton Investment Management
Partner: Marketcolor
Real Returns in 3D
Asset Management (BC)
Janus Henderson Investors
Steps to Investing
Asset Management (BI)
BNY Mellon-Corporate Trust and Alternative Investment Services
Race for Assets
Accounting & Consulting
Avanade
Partner: Vested
360-Degree Approach
Brokerage
eToro
Partner: Investing.com
Wisdom of the Crowd
Investment Banking
Bank of America Merrill Lynch
Future Mobility
Corporate
Thomson Reuters
Partner: Financial Times
Risk Business
Miscellaneous Financial Products & Services (BB)
BNY Mellon’s Pershing
HNW Thought Leadership
Miscellaneous Financial Products & Services (BC)
Financial Times
Partner: Dianomi
New Subscribers
Miscellaneous Financial Products & Services (BI)
Aviva Investors
AIQ Programme
Risk & Compliance
Thomson Reuters
Virtual Summit
Wealth Management
CFA Institute
Next Gen of Trust
BEST EXECUTION AWARDS
Digital Video (TIE)
E*TRADE
Partner: IHS Markit
Dynamic Videos
TD Ameritrade
Investopedia
Getting to Know Options
Direct Mail
Wells Fargo Private Bank
Wells Fargo & Company
Conversations
Email Marketing
BMO Harris Bank
BMO Financial Group
State Monitor
Measurement & Optimization
Barclays
Client Case Studies
Newsletter Marketing
Wells Fargo
Cyber Security Awareness
Print & Collateral
Invesco
Partner: Deardorff
Shifting DC Times
Proprietary Website Marketing
Janus Henderson Investors
Succession Challenge
Search Marketing
OppenheimerFunds
Challenge the Index
Social Media
S&P Global
#IAmInfrastructure
Thought Leadership
Morgan Stanley
5 Ideas Newsletter
About The Gramercy Institute:
Based in New York, the Gramercy Institute is a leading global think-tank for senior marketers from the world’s leading financial institutions and is the world’s largest network for senior marketers from major financial firms. Gramercy Institute is led by Bill Wreaks, who serves as CEO & Chief Analyst.
Its member firms include 40 of the world’s leading financial institutions. Its network spans a financial marketing community of over 7,000 industry professionals, worldwide. GI hosts an annual calendar of over twenty-three conferences, summits, forums and award shows each year in leading financial hubs worldwide including Boston, Chicago, Hong Kong, London, New York, Philadelphia, San Francisco and Toronto.
The mission of the Gramercy Institute is “to provide insight and information to senior marketers from the world’s leading financial brand while honoring and sharing the industry’s very best practices.”
Founded in 2002, The Gramercy Institute also provides research, analysis and consulting to the world’s top financial, media and marketing brands. The Gramercy Institute is led by Chief Executive Officer Bill Wreaks. Wreaks is seasoned executive with over thirty years of experience servicing the marketing needs of the world’s leading financial brands. In addition to its Gramercy Financial Content Marketing Awards” Gramercy Institute also honors financial marketing strategic excellence through its annual “Financial Marketing Strategy Award” program as well as its annual “Financial’s Top 12 Agencies” and its annual “20 Rising Stars in Financial Marketing” program.
For more information about the Gramercy Institute, contact: Samantha Wreaks (samantha.wreaks@gramercyinstitute.com), 212-752-0151.
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