GRAMERCY FINANCIAL MARKETERS’
FORUM: LONDON
2025: Trends & Directions in Financial Marketing
Gramercy Institute is pleased to announce this live (in-person) Gramercy event! This important gathering takes place at Morningstar HQ in London on 24 October and our focus topic is 2025: Trends & Directions in Financial Marketing.
Please join Gramercy Institute as it drills down into this important topic through
the eyes and ears of some of our industry’s leading financial marketing
icons, thinkers, movers & shakers.
AGENDA
8:20 Coffee, Light Breakfast & Networking
8:50 OPENING REMARKS: 2025 Trends & Directions in Financial Marketing
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Bill Wreaks, CEO & Chief Analyst, Gramercy Institute
9:00 PANEL: 2025: Best Practices in Financial Content Marketing
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Geoff Candy, Head of Content - International, Natixis Investment Managers
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Janet Du Chenne, Investor Services Content, Marketing Lead, Brown Brothers Harriman
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Alex Ourris, Head of Marketing, EMEA, PineBridge Investments
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Kenna Roberts, Global Head of Marketing Operations, AXA Investment Managers
9:35 PRESENTATION: The Great Transfer of Wealth & Why It Matters to Financial Marketers
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Chris Heaton, CFA, Head of Research, Marketcolor
9:55 PANEL: The Financial Brand & What It Means Today and Tomorrow
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Alanna Nensel, Global Head of Brand, Creative & Digital, Janus Henderson Investors
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Harry Sheward, Head of Brand Marketing, Cognito
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Rachael Smith, VP, Head of Marketing, EMEA, Dimensional Fund Advisors
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Anji Kang-Stewart, Managing Director Global Head of Marketing, Man Group
10:30 BREAK: Coffee, Refreshments & Conversation
11:00 PRESENTATION: The “BEAT“ Methodology: Content Marketing Strategy Planning in 2025
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Roslyn Casey Shaw, Chair & CCO, Casey Wishart & Partners
11:20 Group Discussion: What Financial Marketers Want From Their Agencies
11:35 PANEL: Financial Media: Challenges & Opportunities for the Future
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Simon Hodge, Audience Communication Director, EMEA & Asia, Morningstar
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Harry Kempe, Global Director of AMX, Alphix Solutions/Fundamental Group
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James Moore, Head of Digital, Data Insight & Marketing Technology, Natixis Investment Managers
12:10 PANEL: Al & The Future of Financial Marketing
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Fiona Couper, Chief Marketing Officer, Teamspirit
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David Simpson, Managing Director, Marketing & Creative Strategy, Vested
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Eamonn Conway, Director, Fiducial Communications Ltd.
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Additional Panelist To Be Announced
12:45 PRESENTATION: Building Relationships & Driving Innovation in Financial Marketing (The LGBT Index Project & Other Initiatives)
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Fabio Peyer, Director of Marketing – Index, Morningstar
1:05 Closing Remarks
1:15 Networking Lunch: Sandwiches
REGISTER TO ATTEND
Event Date: Thursday, 24 October, 2024 (8:20-13:15)
Includes light breakfast, break, lunch sandwiches & moderated program.
Location: Morningstar
1 Oliver's Yard, City Road, London EC1Y 1HQ, UK