FINANCIAL MARKETING FOCUS
Financial Marketing Is Evolving to Embrace Growth Across
All Areas of Marketing
Are Financial Firms Evolving Toward Embracing “Growth Marketing?"
“It is not the strongest of the species that survives…but the most adaptable to change.”
—Charles Darwin
On The Origin of Species, 1859
Of course, Darwin’s reference in his “On The Origin of the Species” refers to natural evolution. We’re not getting into that here.
But we ARE taking Darwin’s thoughts and applying them to the systems that our own industry embraces for long-term marketing success.
Gramercy Institute has noted an evolutionary change in the financial services marketing sector. It is adapting to embrace more and more growth-centric systems.
Gramercy Institute recently completed a study, “The Growth of Growth Marketing in Financial Services,” commisioned by TrueVoice Growth Marketing.
In fact, an 8-page Research Summary Report is now available (at no charge) to Gramercy Institute’s financial marketing network (see below to download a copy).
Directly below is a brief look into the report, that speaks specifically to financial’s growth marketing evolution now taking place—slowly, gradually and deliberately.
Financial Marketing Is Evolving: Movement Toward
Growth Marketing
• The role of a financial marketer is evolving to include direct responsibility for growth. A vast majority of marketers see this “growth evolution” happening right now!
• 77% of financial marketers notice “some change” or a “significant change” in their financial firm’s growth direction. Remarkably, only 5% of financial marketers notice “no change” at all in their firm’s growth marketing movement.
• Importantly, 66% of marketers believe their company uses its marketing organization as an engine for growth to varying degrees.
Gramercy Institute Recommendation
“Growth Marketing” is not a new term to financial marketers.
But in practice, not every financial firm is embracing what we know as growth marketing, even though leadership may desire to do so. Challenges to adapt growth marketing practices abound; culture, legacy, budget, management, fear of change, etc.
Gramercy Institute suggests financial firms keep eyes on the future to evolve and open marketing mindsets to consider smart and strategic growth-centric marketing practices.
Growth marketing is not rocket science—but it does takes focus, persistence and determination to evolve and set growth marketing practices into place.
After all, It’s “not the strongest of the species that survives…but the one most adaptable to change.”
About This Research Study
In 2024, Gramercy Institute completed a study, commissioned by TrueVoice Growth Marketing called, “The Growth of Growth Marketing in Financial,” to determine the changing needs of financial marketers today and the evolving role of growth marketing in financial services.
The study included financial marketer focus groups, in-depth financial marketer interviews and a blind, multi-question survey completed by over 120 marketers at financial services firms.
The results are intriguing and relevant to virtually all financial services marketers today.
Would You Like A Summary Report?
Would you like to receive a complimentary 8-page (PDF) “Research Report” that summarizes this important study? Just tell us where to send it.