GRAMERCY INSTITUTE'S 2025
FINANCIAL MARKETING STRATEGY AWARDS
TERMS & CONDITIONS

Financial Marketing Strategy Awards: This program exclusively evaluates financial marketing strategy work according to the following entry categories: 

 

ENTRY CATEGORIES

Accounting, Asset Management, Bank-Commercial Lending, Bank-Merchant Services, Bank-Retail Services, Brokerage, Commodities Exchange, Consumer Lending (Mortgage, Home Equity, Auto), Corporate (Firms marketing to Financial Audiences), Credit Card & Payment Systems, Currency Exchange, Crypto Currency, Investment Banking, Insurance (Life & Annuities), Insurance (Property & Casualty), Miscellaneous Financial Products & Services (B-to-B), Miscellaneous Financial Products & Services (Consumer), Personal Finance, Retirement Services, Tax Preparation, Wealth Management, Securities Exchange, Other

 

SUBCATEGORIES

Winners may be subcategorized based on:

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Global

International

Domestic (Single Country)

 

And/or 

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Audience type and/or Media type

 

WHO CAN ENTER?

Any company (agency, publisher, financial firm, marketing services provider) that has conceived and/or executed asset management marketing work within the past 18 months for the benefit of a financial services firm (corporate entries are also accepted). 

 

This includes:

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-Financial firms marketing their own products or services

 

-Agencies/consultancies

Media companies/publishers/marketing service providers on behalf of financial firms marketing their products or services

 

CONFIDENTIALITY 

Submitted entry forms describing marketing work become property of the Gramercy Institute and will be treated confidentially. Submitted samples of entrant creative executions and marketing work do not become property of Gramercy Institute. Only Gramercy Institute and its judges will be given access to entries, and judges will be given access to these entries with the understanding that they are reviewing them for the sole purpose of assessment for this specific award program. 

 

JUDGING 

Judging will be carried out by a panel of financial services marketing leaders from the world’s financial, media and marketing brands. Not all judges score all briefs. The full judges’ roster will be made public to all entrants. Judges’ scores will be averaged together to determine category winners. 

 

NOTIFICATION OF WINNERS 

Entrants will be notified on the status of their entry (winning or not winning) by February 28, 2025, via email.

 

PROMOTION OF WINNERS

All winners will be promoted through Gramercy Institute website, HTML emails and social media. Non-winners will not appear on promotions. 

 

AWARD PRESENTATION

Winning teams will be presented with trophies (no charge for trophies) at a Forum/Award Presentation. Tickets are required to attend to the Forum & Award Presentation. 

 

TROPHIES 

If winners cannot attend Forum & Award Presentation, they may purchase trophies to be shipped to them after the Forum & Award presentation.