GRAMERCY INSTITUTE'S 2024
ASSET MANAGEMENT MARKETING AWARD WINNERS' ROSTER
On behalf of this year’s Gramercy Institute Asset Management Marketing Award Judges
(see roster below), The Gramercy Institute is proud to announce the winners of the
2024 Gramercy Institute Asset Management Marketing Awards.
Gramercy Institute has always held that asset management is a distinct area within financial services. Therefore its marketing is unique. With this in mind, Gramercy Institute, once again, invited the world's leading asset management firms and their partners to enter their very best marketing work in this important marketing award program.
This program evaluated asset management marketing work according to creative excellence, content marketing, media strategy, media strategy, marketing strategy, experiential marketing and other benchmarks of asset management marketing success.
The award ceremony took place in Boston on Wednesday, December 11, 2024 at
Gramercy Institute's Financial Marketer's Forum: Boston at the Harvard Club of Boston.
BEST-OF-SHOW
State Street Global Advisors
PARTNER: EMI Strategic Marketing
“State Street Global Advisors LinkedIn Reach Expansion Program”
BEST-OF-SHOW RUNNER-UP
J.P. Morgan Asset Management
"J.P Morgan Asset Management's College Planning Essentials"
CONTENT MARKETING AWARDS-SINGLE COUNTRY
Small Cap Business-to-Business
Nomura Capital Management
“The Rise of Asset-Based Lending”
Small Cap Business-to-Consumer
RBC Wealth Management Canada
RBC Dominion Securities
“Hastings Noble Private Wealth of RBC Dominion Securities Website”
Small Cap Business-to-Intermediary
Income America
AGENCY: Crackerjack Communications
“Income America - On the Money”
Mid-Cap Business-to-Intermediary
Meeder Investment Management
“Meeder Video Showcase on Wistia”
Large Cap Business-to-Business
DWS
“From the Terminal-U.S. Fixed Income Quarterly”
Large Cap Business-to-Intermediary
Alger
“Alger's AI Avatars”
Large Cap Business-to-Multi-Audience
Janus Henderson Investors
“2024 Investor Survey: Insights for a Brighter Future”
Large Cap Alternative Investment
Antares Capital
AGENCY: Prosek Partners
“The Antares Advantages 2024 Brand Campaign”
CONTENT MARKETING AWARDS-MULTI-COUNTRY
Business-to-Business
J.P. Morgan Asset Management
“Market Insights Guide to Alternatives”
Business-to-Intermediary
State Street Global Advisors
AGENCY: Living Group
"GMO 2024: Communicating Investment Insight with Confidence"
EXPERIENTIAL MARKETING
Meeder Investment Management
“FUSION 2024 ADVISOR GROWTH FORUM: Navigating the Tides of Transformation”
FOCUS AWARDS-SINGLE COUNTRY
Awarded for Creative Work in Asset Management Marketing
Across The Following Execution Categories
Branding
Fidelity International
AGENCY: Teamspirit
“Suitably Individual”
Brand Launch
Aqua Finance
AGENCY: Ext. Marketing
“Aqua+ Brand Strategy & Marketing Launch”
Collateral
J.P. Morgan Asset Management
“J.P Morgan Asset Management's College Planning Essentials”
Digital Media
Bitwise
AGENCY: Ptarmigan Media
“Ethereum vs. Status Quo”
Multi-Media Tie
Transamerica
Transamerica Mutual Funds
“The Great Cash Reallocation Campaign”
&
Amundi US
“Dynamic Markets, Agile Thinking Campaign”
Out-of-Home
VanEck
“HODL Future Proof Takeover”
Social Media
Blackrock
“’First Paycheck Feeling’ - LifePath Paycheck”
Website
Invesco
“Alternatives Playbook”
FOCUS AWARDS-MULTI-COUNTRY
Branding
Lexington Partners
AGENCY: Leibowitz Branding & Design
“Lexington Partners Rebrand and Website”
Collateral
Invesco
Invesco Ltd.
“Exploring Artificial Intelligence: Assessing AI in the Economy & Markets”
Digital Media
Wellington Management International Ltd
AGENCY: Libertine London, London (UK)
“New Economic Era Campaign”
Multi-Media
First Eagle Investments
“Reflections 2023-2024”
Podcast
T. Rowe Price
“The Angle: Inside the U.S. Election Maze: Unraveling Fiscal, Trade, and Energy Plans”
Website
Alger
“AI - Exploring Tomorrow's Potential Leaders Today”
STRATEGY
Paid Social Media
State Street Global Advisors
PARTNER: EMI Strategic Marketing
“State Street Global Advisors LinkedIn Reach Expansion Program”
Digital Advertising
Columbia Threadneedle Investments
AGENCY: Prosek Partners
“Columbia Threadneedle Institutional and Intermediary Thought Leadership Campaigns”
Programmatic Media
AllianceBernstein
AGENCY: Ptarmigan Media
“2024 Muni Campaign”
Print/Traditional Media
Goldman Sachs Asset Management
AGENCY: Ptarmigan Media
“GSAM Brand Awareness Campaign”
Public Relations
Charles Stanley
AGENCY: Teamspirit
“Reaching the UnderServed”
2024 JUDGES
Kathleen Alcorn
Chief Marketing & Communications Officer
Focus Financial Partners
Victoria Kulbanska Anderson
Director, Head, Growth Marketing
Bitwise Asset Management
Maureen Bromwell
Former Chief Marketing Officer
Northern Trust Asset Management
Peter Cadaret
Managing Director, Head, Sales & Marketing
Oppenheimer Asset Management
Ivan Cayabyab
Senior Vice President, Brand
Moody's Corporation
Lara Coleman
Executive Director, Advertising & Content
FS Investments
Shannon Crowley
MD, Head of Marketing
GCM Grosvenor
Leah Curtis
Chief Marketing Officer
Meeder Investment Management
Bruce Hoffmann
Head, Marketing & Business Development
Scharf Investments
SuhWon Lee
Institutional Marketing
Orbis Investments
Christopher Link
Head of Marketing
Boston Partners Global Investors
Laura Manley
Global Chief Marketing Officer
MetLife Investment Management
Susan Mellon
Director of Marketing
RiverNorth Capital Management
Joanna Miller
Director, Investments Distribution Marketing
Thrivent Asset Management
Cassie Monahan
Senior Manager, Product Marketing
RBC Global Asset Management
Paul Patella
Head, Strategic Communications
Digital Asset
Petek Pekgoz
Head of Marketing
Nomura Capital Management
Charles R. Shaw
Head, Institutional Solutions Marketing
MassMutual
Jacklyn Tarapacki
Vice President, Marketing Management
J.P. Morgan Asset Management
Laura White
Principal
Laura White Marketing