Bill Wreaks, Chief Analyst of Gramercy Institute caught-up with Anna Bernasek, Global Head of Thought Leadership at State Street to ask her a bit about her “Best of Show” award-winning entry at the Gramercy ESG Marketing & Communications Awards. 

WREAKS: Please tell us why you feel this award-winning initiative is important to the work of your own company, State Street? 

BERNASEK: Our Future of ESG report is designed to help firms evaluating the ESG marketplace make sense of the changing commercial landscape and better understand its costs, risks, benefits and trends. Our company along with many of our clients and business partners faces competing demands arising from many different objectives and needs. We are committed to providing valuable insights and information to support effective decision-making by our clients.

WREAKS: Anna, why do you feel that your award-winning initiative is important for all marketers around the world to perceive as a best-case example?

BERNASEK: Future of ESG is an excellent example of how to provide thought leadership in the form of a comprehensive report that covers a complex and evolving topic. Using a market paradigm as our guide, our report cuts through competing messaging and delivers clarity and understanding to interested readers.